February 2012
1 post
The Reincarnation of Reincarnation
New Leaf Reincarnation has been widely recognized as one of the most environmentally responsible coated papers made in North America since its launch in 1998.
In 2012, as New Leaf Paper changes manufacturing partners, Reincarnation Matte is being reborn, leading the evolution of paper toward the ideal combination of quality, affordability and environmental responsibility.
Beautiful New...
December 2011
1 post
Pulp Non-Fiction: Inspiration in Unlikely Places
You may find it strange that a paper company would feature alcoholic beverages in its newsletter but New Leaf Paper and many craft alcoholic beverage companies have a lot in common.
Traditionally, paper and alcoholic beverages use farmed raw materials, require a significant amount of water and energy to produce, and leave behind “waste” products. Craft brewers often send spent...
November 2011
1 post
What Energizes Us?
Most of us, most of the time, do not think about where energy comes from. We flip switches, light stoves, take hot showers, turn ignition keys, pour a glass of orange juice. In the course of one day, we almost certainly use electricity generated in a coal fired power plant. We heat our homes with oil drilled from deserts halfway around the world or natural gas from beneath the Boreal...
September 2011
1 post
Creating Opportunity
Pacific Community Ventures (PCV) was founded in 1999 as a nonprofit community economic development organization. Over the past twelve years PCV has proven that supporting small businesses furthers community development. PCV has worked with over 1,300 entrepreneurs to create and maintain more than 23,000 sustainable jobs with benefits – at an average cost of under $20,000 per new job created–...
August 2011
1 post
B Corp - A Better Way
It’s time for a better way to do business, but how do you tell the difference between a good company and just good marketing?
Certified B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corps, unlike traditional businesses, meets rigorous and independent standards of social and environmental performance, accountability,...
July 2011
1 post
Mirror, mirror on the wall, who is the greenest...
Virgin paper manufacturers confuse paper buyers with misleading comparisons of the environmental impacts of virgin paper vs. recycled paper.
By Jeff Mendelsohn
Over the last six months, some of the largest virgin fine paper manufacturers in North America have launched major marketing initiatives holding themselves up as environmental leaders. They support these claims by postulating that virgin...
June 2011
1 post
Made in America
On July 4th, let’s reflect on the great beauty, spacious skies and shining seas of our country. We have a duty to keep America vital, both economically and environmentally, for ourselves and future generations. At New Leaf Paper, we have never compromised on our values of environmental responsibility while creating the finest printing papers.
Our Reincarnation Matte line is the greenest...
May 2011
3 posts
Join a True Pioneer!
New Leaf Paper is pleased to announce the immediate nationwide availability of our Pioneer paper line – 100% Post-Consumer Recycled uncoated white text and trade book.
Naming this paper Pioneer is no exaggeration. Launched in 2001, New Leaf Pioneer was the first 100% PCW Trade Book paper made in North America. Pioneer combines a beautiful warm shade, tactile surface with good opacity and excellent...
Jeff Mendelsohn at Sustainable Brands '11 -...
Join our Chairman and Founder Jeff Mendelsohn at Sustainable Brands ’11 as the sustainability, brand & design communities come together for the 5th year to discuss how better brands can succeed by helping shape a brighter future. Reawaken your sense of the possible as you learn how sustainable brand leaders are making smarter strategic moves, developing new problem-solving skills, and...
HOW Design Live Chicago, June 24 -27 2011
If you are attending the HOW conference in Chicago, please come visit us at Booth# 909. Visit http://www.howconference.com for event details.
July 2010
6 posts
Reincarnation Sets the Bar
Last month we announced that New Leaf Paper’s best seller and North America’s most environmentally sound coated paper stepped a few more rungs up the karma ladder by increasing from 50% to 60% post-consumer waste content. And customers have taken notice! Says Grant of Greenerprinter in Berkeley, CA, “Reincarnation runs far better than any recycled paper out there…and keeps us on the leading edge....
Ciao, ColorGraphics! Primavera Silk Contest Winner
The orders and entries poured in, and we’re thrilled to announce our Primavera Silk Contest winner: ColorGraphics, located right here in San Francisco! Earlier this spring, hundreds of New Leaf Paper customers and fans entered for their chance to win a trip to the Italian countryside for a personal tour of the mill that makes Primavera Silk. Along with our Founder and CEO Jeff Mendelsohn,...
New Pricing on Lightweight Coated Papers
New Leaf Paper and The Green America Better Paper Project are collaborating to provide magazine publishers competitively priced paper through volume discounts on New Leaf Legend and New Leaf Keystone. Both of these papers have the highest environmental standards in North America with 50% post-consumer recycled content, and both are FSC certified, processed chlorine free, and manufactured with...
Understanding Eco-Certifications: Webinar Now...
For those who missed our last webinar on eco-certifications, it is now available for viewing online at http://www.newleafpaper.com/webinars. Yalmaz Siddiqui, Office Depot’s Director of Environmental Strategy, led us through the maze of certifications in the paper industry. Yalmaz’s talk demystified all the industry jargon and offered some straight talk to help inform paper purchasing decisions....
New Leaf Paper Goes to Oxford
New Leaf Paper Founder and CEO Jeff Mendelsohn travelled across the pond to this year’s Skoll World Forum (http://www.skollworldforum.com), the annual gathering that brings together more than 800 leading minds from the world of social entrepreneurship to the University of Oxford. As part of the “Beyond the Single Bottom Line: Pioneers in Blended Value,” Jeff wowed the crowd with New Leaf Paper’s...
Success Story: Barlean’s Organic Oils
The success of New Leaf Paper is the result of decisions small and large made every day by our customers. This month, the spotlight is on Barlean’s, a fourth generation, family-owned company with roots in the fishing industry, and the country’s premier manufacturer of organic flaxseed oils. Recently named a Green 100 Company by Healthy Living Magazine, Barlean’s made the switch to New Leaf Paper’s...
May 2010
8 posts
Caution: Anti-Dumping on Chinese Paper Imports
The U.S. Department of Commerce recently issued its preliminary antidumping (AD) determinations that imports of certain coated paper from China and Indonesia are being sold at less than normal value in the U.S. As a result, Commerce imposed preliminary AD duties ranging from 30.82 to 135.8 percent on imports from China and 10.62 percent on imports from Indonesia. The paper covered by the...
Join New Leaf Paper at PINCShow!
The PINCShow is the event of the year for Print Buyers, Designers, Marketing Professionals, and Creatives. It is a daylong event featuring seminars and a trade exhibition to help participants keep up with the latest professional software, technologies, and trends. Over 1,000 printer buyers, designers, marketing and creatives will attend from all over Northern California. We look forward to...
Join us at Sustainable Brands 2010
Where the Sustainability & Brand & Design Communities Come Together to Shape the Future. Join 700+ business and brand strategists, designers, sustainability executives and communications experts building brand value through sustainability. Market-making companies such as New Leaf Paper, HP, Bumble Bee, IDEO, Johnson & Johnson, Nokia, Coca-Cola, Clorox, Nestle, 3M, Williams Sonoma, SAP...
Supporting SoCal with a Dedicated Sales Rep
Please join us in welcoming Henry Perez to the New Leaf team, in his role as Senior Account Executive. Henry brings a wealth of experience to our team and will play an important role in the growth of our sales efforts in the Southern California market. Henry has worked in various roles in the print industry, including time at Central Typesetting, ColorGraphics LA, Insync Media, and Bullseye...
One-click Quoting on newleafpaper.com
We love to speak to our customers, but for those that prefer to engage online, we have added a new quote & sample order feature to our website. Click ‘request quote’ or ‘order samples’ from our homepage, or any product page, and you are well on your way to having a quote emailed to you within 24hrs or sample order fulfilled. Should you be in rush, you can continue to reach us at...
FREE Webinar: Understanding Eco Certifications
With a swarm of eco bugs on the horizon, help is required to distinguish the ones that have bite from those that don’t. Yalmaz Siddiqui, Office Depot’s Environmental Strategy Advisor will help us do just that on May 25th at 11am PDT/2pm EDT in a free webinar. Yalmaz will articulate the strengths and shortcomings of certifications common to the paper industry, in addition to a number that...
Reincarnation now 60% PCW!
Our track record of innovation and environmental leadership continues! By evolving Reincarnation Matte from 50% PCW to 60% PCW, New Leaf Paper delivers the most environmentally sound paper made in North America. In addition, Reincarnation is still the only matte coated paper made in North America with 100% recycled fiber and bleached without the use of chlorine compounds. It is known for its...
Small Steps and Big Leaps
Over ten years ago, New Leaf took a large step – more like a leap – to bring New Leaf Reincarnation to market. At the time, most recycled coated papers had 10% post-consumer recycled content. Reincarnation launched in 1999 with 100% recycled content, 50% post-consumer waste, processed chlorine free. This was not an easy feat. Making high quality coated paper with high-post consumer waste...
March 2010
10 posts
FREE Webinar: Strategic Advantage of...
Jeff Mendelsohn, Founder & CEO of New Leaf Paper, will present a FREE webinar on April 13th putting forward a case on the Strategic Advantage of Sustainability. Jeff has focused his career on the parallel goals of building a highly successful green business and inspiring a fundamental shift toward sustainability in the paper industry. This webinar, the third in our monthly series, is...
Pulp Non-Fiction
New Leaf Paper sees education as part of our core mission and our strategic advantage in the marketplace. We educate our customers on our vision of a sustainable paper industry which we call “Pulp Non-Fiction.” We help people understand the importance of using post-consumer recycled products in this context, so that they understand rather than simply memorize it. We spread our message through...
Website Reincarnation
We’re thrilled to announce the rebirth of a new and improved New Leaf Paper website. After much labor, research and coding, the evolved New Leaf Paper site went live last week. The site features a much deeper look at our products; the relationship between people, paper and planet; the ability to purchase our consumer products online; watch our webinars & engage others in a conversation...
Dispelling Myths: Recycled vs. Virgin Fiber
Susan Kinsella, the Executive Director of Conservatree, presented a phenomenal webinar on March 9th to dispel many of the myths that exist about recycled vs. virgin fiber. This first in an ongoing series of webinars, was extremely well attended and rich with insights. Among the more startling facts was that 1 ton of virgin kraft pulp takes up to 4.4 tons of fresh trees – which translates into a...
Win a Trip to Italy with Primavera Silk!
Experience the stunning Italian countryside and tour the mill that makes Primavera Silk - a true market leader with high print fidelity, competitive pricing and the highest postconsumer waste content of any coated sheet on the market. For every 1,000 lbs. of Primavera Silk you purchase before May 31, 2010, your name will be entered on a ballot to win. This unforgettable trip includes roundtrip...
Exceptional Deals on Exceptional Eco Paper
We have some truly amazing deals on first quality overstocks of New Leaf Paper. Grades such as Reincarnation, Imagination and Primavera Gloss are available at deeply discounted prices. Selection and prices vary by region, so please visit www.newleafpaper.com/overstocks for more details and contact your Sales Rep or 1.888.989.5323 to place an order.
Understanding the Eco Paper Universe
Neva Murtha of Canopy, a lead developer in the EPN’s Paper Steps, shared her foundational insights about the eco paper marketplace, and guidance on how purchasers can distinguish between environmentally inferior and superior paper. Neva shared that some of the benefits of buying Environmentally Superior paper include that: no new trees need to be cut if using paper made of 100% recycled fiber or...
7 tags
Behance Journals made with New Leaf Paper
Visit our new Consumer Products platform to view our amazing assortment of consumer products, including a new line from Behance that encourages productivity while respecting the environment. The layout of the Action Method journals & cahiers, channels thoughts and concepts into action steps, which easily translate into their online planners for fleshing out and tracking. Made with 100%...
Style + Sustainability: Primavera Silk
Spring in Italy: Italians call it “Primavera,” and it’s also the name of New Leaf Paper’s silky smooth line. New Leaf Primavera is a true market leader with high print fidelity, competitive pricing and the highest postconsumer waste content of any coated sheet.
The Smithsonian National Museum of Natural History in Washington, D.C. chose New Leaf Primavera Silk for its blend of superior...
The FSC / SFI Sham … or is it?
By Sabine Lenz
“This is a sham,” Cynthia was up in arms, “A friend told me that there actually might not be any FSC-certified pulp in the FSC-certified paper that I buy! Then what about recycled pulp and … what is all this talk about auditing and … how can I trust anybody anymore?”
Okay, I never said eco-certification was easy, but Cynthia’s friend definitely didn’t do the best job at...
February 2010
6 posts
Blazing a Paper Trail
By Jessica Harlan
http://www.recyclebank.com/live-green/world-cat/477
Posted: 02.12.10 | Tagged: consumption, paper, post-consumer, reuse
Ever wonder what happens to the paper you put in your recycling bin? Some of it just might end up in the pages of a Harry Potter book, or as a love note on a funky piece of stationery. We spoke to Jeff Mendelsohn, founder and CEO of New Leaf...
New Leaf Paper partners with Behance
BY KAREN DAY: COOL HUNTING.
Expanding their Action Method line of notebooks, creative network Behance teamed up with New Leaf Paper to create three new models that encourage productivity without harming the planet. Building on Behance’s series of notebooks that make their task-based system tangible, the 100% ecologically-sound versions also help today’s...
Next Day Delivery to Los Angeles!
What can we say - we love LA. And we want our paper to spend more time there, mingling with the stars and relaxing at the beach; so we’re offering very competitive pricing on shipping. Orders received by 2pm PST will ship next day (note: some outlying areas will ship 2nd day). Hello Hollywood!
Growth in Eco Papers
FROM THEPAPERPLANET.COM.
The number of leading environmental printing and writing grade papers produced in North America has more than doubled from 97 to 228 in the past 18 months according to information released today by Canopy, a Vancouver based non-profit organization that works to improve the environmental performance of paper and wood companies, and a Steering Committee member of...
Sustainability Outlook 2010
2010 Sustainability Outlook
While we can never be certain what the future has in store, we have a pretty well developed sense of what is likely to come having been immersed in sustainability for over 10 years. 2010 is shaping up to be a great year as we look to pull out of the recession and into more prosperous and sustainable times. We believe you are likely to see many, if not all, of...
From Hippy Paper Company to Mainstream
A decade ago, recycled paper had more ‘character’ and was typically kraft colored, with natural flecks, sold by a limited number off companies, and was pretty far from being mainstream. That was the context in which New Leaf Paper was born with a mission to inspire a fundamental shift in the paper industry towards sustainability.
Initially, a partnership with values aligned...